![]() ![]() Before You Know It is full of surprising and entertaining revelations as well as tricks to help you remember to-do items, shop smarter, and sleep better. ![]() He reveals the pervasive influence of the unconscious mind on who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. ![]() Bargh takes you into his labs at New York University and Yale where his ingenious experiments have shown how the unconscious guides our actions, goals and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. ![]() Bargh presents an engaging and enlightening tour of the influential psychological forces that are at work as we go about our daily lives-checking a dating app, holding a cup of hot coffee, or getting a flu shot. John Bargh has been conducting revolutionary research into the unconscious mind-not Freud's dark, malevolent unconscious but the new unconscious, a helpful and powerful part of the mind that we can access and understand through experimental science. "The world's leading expert on the unconscious mind reveals the hidden mental processes that secretly govern every aspect of our behavior. ![]()
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